{"id":1043,"date":"2020-03-26T15:45:00","date_gmt":"2020-03-26T15:45:00","guid":{"rendered":"https:\/\/www.contrado.com\/blog\/?p=1043"},"modified":"2020-09-17T15:51:01","modified_gmt":"2020-09-17T15:51:01","slug":"boost-your-shopify-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.contrado.com\/blog\/boost-your-shopify-conversion-rate\/","title":{"rendered":"6 Ways to Boost Your Shopify Conversions (That Actually Work)"},"content":{"rendered":"\n

So, you\u2019ve got a\nShopify store, the website looks good, product pages are functioning, ads are\nrunning, and sales are\u2026 Okay. Not bad, but they could be better. How do you do\nthat, though?  <\/p>\n\n\n\n

If you\u2019re looking to\nboost your Shopify sales, you\u2019ll need to know about this thing called a\nconversion rate, and how you fare compared to other Shopify stores. Once your\nsavvy with that concept, we\u2019ve got six simple strategies you can use that make\na huge impact. <\/p>\n\n\n\n

Read on to learn what\na conversion rate is, how to calculate yours, and most importantly: how you can\nimprove. <\/p>\n\n\n\n

What is a conversion rate? <\/h2>\n\n\n\n

Let\u2019s start with the\nbasics. What is converting? In the marketing world, this describes a customer\nwho\u2019s come across your fantastic marketing, visited your store, and bought\nsomething. You\u2019ll have a lot of people discover your store, but only a few will\nactually make it to check out. The formula for how many purchases vs how many\ntotal visitors is your conversion rate. <\/p>\n\n\n\n

\"conversion<\/figure>\n\n\n\n

Use the formula above\nto calculate your conversion rate. <\/p>\n\n\n\n

What is the average Shopify conversion rate? <\/h2>\n\n\n\n
\"conversation<\/figure>\n\n\n\n

Data tells us that 1.5% <\/strong>is the average Shopify conversion rate. In other words, most Shopify stores have 1-2 customer purchases per 100 visitors browsing their site. Where are you placed, compared to the average? <\/p>\n\n\n\n

What is a good Shopify conversion rate?<\/h3>\n\n\n\n

The top 20% of Shopify\nstores perform with a conversion rate of 3.1% or higher<\/strong>. That means the\nbest performing Shopify stores get 3 or more customer purchases per 100\nvisitors. <\/p>\n\n\n\n

Now that you know your\nconversion rate, the average, and a good goal conversion rate, how do you meet\nthat goal?<\/p>\n\n\n\n

How to Improve Your Shopify Conversion Rate<\/h2>\n\n\n\n
\"improve<\/figure>\n\n\n\n

Now let\u2019s get to the\nnitty-gritty. What changes can you make to get more visitors pressing the check\nout button? <\/p>\n\n\n\n

1. Tell your customer why to buy from you<\/strong><\/h4>\n\n\n\n

Customers aren\u2019t just concerned about what\u2019s in it for them \u2013 they also want to know why to buy from YOU. What makes you different from your competitors? Identify elements of value to your customers. For your store to succeed, you need to excel in at least one of these elements. Therefore, reflect on what\u2019s unique about your company, products or services. <\/p>\n\n\n\n

Once you\u2019ve identified these, focus on this wherever you can \u2013 in product pages, your About page, adverts, any place you market your store. Above all, your differences are one of the biggest hooks to reel customers in. <\/p>\n\n\n\n

Example: <\/strong><\/p>\n\n\n\n

Unlike other\nprint-on-demand services, Contrado makes everything to order by hand in one\nfacility. Our top of the line equipment makes for high-quality custom printed\nproducts made in only 1-3 days. Your Contrado products are not made in a\nsweatshop or warehouse, they\u2019re made right here in London, England using\nsustainable, modern printing techniques. <\/em><\/p>\n\n\n\n

2. A\/B testing<\/strong><\/h4>\n\n\n\n
\"optimize<\/figure>\n\n\n\n

A\/B testing is a\npractice where you create two versions of a page on your website, direct 50% of\nvisitors to one page, and the other half to the other, and see which page\nperforms better. This is an effective marketing tool to see what your customers\nrespond to visually. If you know this, you can optimize your entire site to be\nmore effective at conversions. <\/p>\n\n\n\n

Free tools like Google\nOptimize are great for A\/B testing. Try switching around headlines, content,\nand the call to action to see which performs better. Don\u2019t waste your time on\nthings like fonts and button colors, as these have been proven not to make much\nof a difference to customers. <\/p>\n\n\n\n

Example: <\/strong><\/p>\n\n\n\n

Version A<\/strong> = Design Your Own Clothes for Women<\/strong><\/a><\/p>\n\n\n\n

Empower yourself with an individual style, unique to you. At Contrado, you can print on dozens of different styles of clothing, from shirts to jackets, trousers, dresses, swimwear, and even pajamas!<\/em><\/p>\n\n\n\n

Version B<\/strong> = Women\u2019s Clothing Designed by You<\/strong><\/a><\/p>\n\n\n\n

Different from the rest, Contrado allows you to design both the basics and trendy new pieces. You can now rock a kimono jacket, tea dress, hoodie dress, strapless bathing suit, and even a bandeau with your designs! <\/em><\/p>\n\n\n\n

An A\/B testing software will direct 50% of traffic to either option, track the number of clicks and purchases, and present the end result so you know which performs better. <\/p>\n\n\n\n

Which one would you\nclick on? <\/p>\n\n\n\n

3. Sales funnel <\/strong><\/h4>\n\n\n\n

Timing is everything when you\u2019re trying to get conversions. If you prompt your customers too early or late in the purchasing process, they might run away. That\u2019s why building a sales funnel is so necessary: you need to understand the process your customer goes through, from finding your store to making a purchase, and every point along the way where you can gain trust. <\/p>\n\n\n\n

A sales funnel consists of different ways you can develop a relationship with your customer to make a sale. This might be writing blog posts, sending an informative newsletter, offering free content, or something else entirely based on your industry. <\/p>\n\n\n\n

Think: what are your customers looking for? How can you offer them something to make them trust you? What can you give that creates intrigue for your products? All of these questions shape how you build a sales funnel. <\/p>\n\n\n\n

For instance, here\u2019s an example of what a sales funnel can look like: <\/p>\n\n\n\n

\"sales<\/figure>\n\n\n\n
  1. Customer needs a shirt<\/li>
  2. They look at different stores<\/li>
  3. Customer finds your store and start browsing<\/li>
  4. They find product, read details<\/li>
  5. Customer verifies claims<\/li>
  6. They check out!<\/li><\/ol>\n\n\n\n

    4. Build trust using your website layout<\/strong><\/h4>\n\n\n\n
    \"website<\/figure>\n\n\n\n

    Like we said with the\nsales funnel, trust is a big deal. Your customers are afraid of wasting money,\nso you need to offer them reasons why you\u2019re worth it. Believe it or not,\nestablishing a few of these techniques on your website can make a world of\ndifference. <\/p>\n\n\n\n

    Examples:<\/strong><\/p>\n\n\n\n

    • Offer ways\nfor your customers to verify the information on your site. Make sure it\u2019s from\ncredible sources.<\/li>
    • Highlight\nthe expertise that you and your team have. More information about your team\u2019s\ncredentials, achievements, and authority give your customers a sense of ease\nthat you know what you\u2019re doing. <\/li>
    • Get your\nwebsite looking professional. Nothing instigates a lack of trust like a poorly\nbuild, low functioning website. Appearance and functionality are key. <\/li>
    • Make sure\nyour website\u2019s content is up to date and change it regularly. This gives a sense\nof life to your business that piques your customers interest. <\/li>
    • Find the\nright balance with promotions. Don\u2019t bombard your customers with ads, sign-ups,\nand offers when they\u2019re not ready to buy anything yet. Remember the sales\nfunnel? Timing is everything.<\/li><\/ul>\n\n\n\n

      How can you improve\nyour website to be more trustworthy?<\/p>\n\n\n\n

      5. Push scarcity to create urgency & necessity<\/strong><\/h4>\n\n\n\n
      \"push<\/figure>\n\n\n\n

      Suggesting to\ncustomers that this may be their last chance to buy is a pretty good way of,\nwell, getting them to buy. You can incentivize with two types of scarcity: <\/p>\n\n\n\n

      • Quantity-related\n(only 3 shirts left!)<\/li>
      • Time-related\n(last day to buy)<\/li><\/ul>\n\n\n\n

        Important to remember,\nhere: don\u2019t lie to your customers. Breaking their trust over a scarcity lie\ndoes far more harm then good. If your supply is endless, you can push scarcity\nthrough promotions. Get creative. <\/p>\n\n\n\n

        Example: <\/strong><\/p>\n\n\n\n

        • Free gift for the first 100 people who buy!<\/li>
        • 20% off if you buy in the next 20 minutes!<\/li>
        • Only 5 sets left at this price!<\/li><\/ul>\n\n\n\n

          6. Remove any fancy jargon<\/strong><\/h4>\n\n\n\n
          \"no<\/figure>\n\n\n\n

          Tactics you use on a date will not work in business \u2013 keep the advanced terminology to a minimum. It\u2019s worth looking over your site to see how you can simplify information. You want to show expertise, but still meet your customers on a personal level. Make sure your copywriting has some personality. Cite examples. Explain yourself in a coherent way. Impress your customers without intimidating them. <\/p>\n\n\n\n

          Example: <\/strong><\/p>\n\n\n\n

          Instead of saying, \u201cCotton\nis a soft, fluffy staple fiber that grows in a boll, or protective case, around\nthe seeds of the cotton plants of the genus Gossypium in the mallow family\nMalvaceae. The fiber is almost pure cellulose<\/em>.\u201d<\/p>\n\n\n\n

          Try, \u201cCotton fabric is one of the most popular fabrics in the world, and one of the oldest. It is a natural fiber that derives from the seedpod of the cotton plant. Cotton can be knitted or woven into a cloth, with the 2 most common weaves being plain and twill.<\/em>\u201d<\/p>\n\n\n\n

          Boosting Your Shopify Conversion Rate<\/h2>\n\n\n\n

          And that\u2019s it! Now you know what a conversion rate is, what yours<\/em> is, how it compares to other stores, and how to increase your sales. With your newfound knowledge, you can take the world of eCommerce by storm. <\/p>\n\n\n\n

          Bonus tip:<\/strong> if you want to increase sales even more, you can increase your product range tenfold by integrating Contrado products to your Shopify store! We\u2019ve got 450+ products for you to design & print on, ranging from clothing to homeware, to stationery and so much more. Check out our video on how to integrate stores below. <\/p>\n\n\n\n

          \n