{"id":1593,"date":"2020-10-07T09:00:00","date_gmt":"2020-10-07T09:00:00","guid":{"rendered":"https:\/\/www.contrado.com\/blog\/?p=1593"},"modified":"2021-10-12T08:50:56","modified_gmt":"2021-10-12T08:50:56","slug":"how-to-brand-my-own-products","status":"publish","type":"post","link":"https:\/\/www.contrado.com\/blog\/how-to-brand-my-own-products\/","title":{"rendered":"How to Brand My Own Products To Increase Brand Recognition"},"content":{"rendered":"\n<p>Building a high-quality brand identity is just as important as providing your customer high-quality products. Think about your preferred brands and what makes them your favorite? You\u2019ll often find it\u2019s not always just the product itself, but the whole experience of buying something from them.<\/p>\n\n\n\n<p>Presenting your brand to your customers is much more than just delivering a product: It\u2019s about the attention to detail given when delivering the product: It\u2019s about the packaging, the personalized thankyou notes in each order, or simply the nice tags.<\/p>\n\n\n\n<p>We\u2019ve collated a number of options that will help you to decide to brand your own products. You pick and mix from the options to find the perfect fit for you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/05\/2.jpg.jpg\" alt=\"brand recognition and brand identity\" class=\"wp-image-6427\"\/><\/figure>\n\n\n\n<h2>What are the benefits of branding my own products?<\/h2>\n\n\n\n<p>Branding your products gives your business a level of uniqueness: It helps you stand out from the crowd, and depending on which direction you go in terms of branding possibilities, it can help to build brand loyalty in a very busy online space.<\/p>\n\n\n\n<p>Adding branded logos to business cards, tags, and stitched in labels gives a more premium feel to the product too \u2013 allowing you to gain trust from your customers for your quality of product and the brand it represents.<\/p>\n\n\n\n<h2>Private labeling: how to brand my own products for drop-shipping<\/h2>\n\n\n\n<p>Drop-shipping means your customer will receive their item directly from your supplier without any input from yourself during the delivery process. So when can you add your brand personality?<\/p>\n\n\n\n<p>Contrado can help you. When designing your products for drop-shipping or your Shopify store, we allow you to add your own brand logo and style to the labels.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/05\/3-7.jpg\" alt=\"label options\" class=\"wp-image-6429\"\/><\/figure>\n\n\n\n<p>In the Contrado design interface, you can opt to \u2018design label\u2019 for all our clothing products. This means that along with all the important things like composition and washing instructions, you can add your logo and anything else you want.&nbsp;<\/p>\n\n\n\n<p>Why not add a sweet motivational message to tags to add that extra little something to your products for the customer?<\/p>\n\n\n\n<h2>What are the benefits of private label products?<\/h2>\n\n\n\n<p>Branding your products at the development stage has many benefits: The main one, of course, is the automation. Your products can be delivered directly from your supplier, and you don\u2019t need to worry about repackaging and shipping each item yourself.&nbsp;<\/p>\n\n\n\n<p>This is particularly helpful for anyone selling products as part of their side hustle \u2013 it saves time and ensures your customers keep receiving great quality products on time, even when you get busier with your other job or family life.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/05\/4-3.jpg\" alt=\"branding products\" class=\"wp-image-6430\"\/><\/figure>\n\n\n\n<h2>White label products: how to brand my own products at home<\/h2>\n\n\n\n<p>White label products are bought without tags, and branded by you at home or your office. If you\u2019re looking to sell wholesale, or in a store, this is a great way to buy in bulk and brand after.<\/p>\n\n\n\n<p>White label products are entirely unbranded, so it will be down to you to make your brand stand out on the product after you\u2019ve bought it. This could be with a stitch-in tag that you\u2019ve made or ordered elsewhere or a paper tag that can be attached to your items with a safety pin or string.<\/p>\n\n\n\n<h2>How to brand my own products with special packaging<\/h2>\n\n\n\n<p>Everyone loves getting mail and packages \u2013 it\u2019s just one of those small, everyday thrills we can all relate to. So why not make that experience even more special for your customers with special packaging?<\/p>\n\n\n\n<p>Using branded stickers or adding nice tissue paper to the packaging are just small, affordable ways to make your brand feel more premium and personal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/05\/5-2.jpg\" alt=\"packaging \" class=\"wp-image-6431\"\/><\/figure>\n\n\n\n<p>If you want to take it a step further, use quirky printed packaging or boxes. Everyone loves a little sparkle, so add sparkle to your packaging! Remember, brand loyalty comes from the whole experience \u2013 not just the product.<\/p>\n\n\n\n<h2>Personalized thank you notes<\/h2>\n\n\n\n<p>If you think about it, every customer who orders from you is not only buying a great product but choosing to support you and your business. So let them know you are grateful: A personalized note in your packaging could make someone\u2019s day.<\/p>\n\n\n\n<p>Make this easier by printing business cards and adding your own small thank you, and the customer\u2019s name in pen for each order.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/05\/6-3.jpg\" alt=\"thank you notes\" class=\"wp-image-6432\"\/><\/figure>\n\n\n\n<p>If you\u2019ve seen a customer order from your store for a second time, or even multiple times, showing your gratitude with a personalized message, and even a thankyou discount off their next order is a great way to gain brand loyalty. Send them a few sweets in their next order if this matches the personality of your brand, too. It\u2019s the perfect way to show your appreciation for their support. It\u2019s these personal additions that really make your brand stand out.<\/p>\n\n\n\n<h2>Branding your products in a snapshot:<\/h2>\n\n\n\n<p>So when researching \u2018how to brand my own products\u2019 remember to take into consideration what you want, and what you can manage:<\/p>\n\n\n\n<p>Are you juggling your business with a full-time job? Are you often traveling so you can&#8217;t always receive deliveries in a timely manner? If so, maybe starting off with private label drop-shipping is the best idea.<\/p>\n\n\n\n<p>Are you only looking to sell a few items a week and want to make sure they\u2019re all personal? In which case, personalized notes in the package are a sweet way to give your customers a little something back.<\/p>\n\n\n\n<p>Do you want to market your business as a premium or affordable brand? If premium, opting for special packaging and extras will help create a wonderfully premium shopping experience.<\/p>\n\n\n\n<p>The ball really is in your court when it comes to branding your own products, and the decisions can only be made by yourself. Test out different ideas, research your favorite brands, and find the perfect fit for you and your company.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.contrado.com\/why-join-us?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=artist_sign_up\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2020\/01\/sell-your-art-1.jpg\" alt=\"\" class=\"wp-image-771\" srcset=\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2020\/01\/sell-your-art-1.jpg 825w, https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2020\/01\/sell-your-art-1-300x109.jpg 300w, https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2020\/01\/sell-your-art-1-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><a href=\" https:\/\/www.contrado.com\/students\"><img loading=\"lazy\" width=\"1000\" height=\"50\" src=\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2019\/12\/discount-banner-blog.jpg\" alt=\"\" class=\"wp-image-638\" srcset=\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2019\/12\/discount-banner-blog.jpg 1000w, https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2019\/12\/discount-banner-blog-300x15.jpg 300w, https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2019\/12\/discount-banner-blog-768x38.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Building a high-quality brand identity is just as important as providing your customer high-quality products. Think about your preferred brands and what makes them your favorite? You\u2019ll often find it\u2019s not always just the product itself, but the whole experience of buying something from them. Presenting your brand to your customers is much more than [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"We\u2019ve collated a number of options to help you brand your own products. You pick and mix from the options to find the perfect fit for you."},"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Brand My Own Products To Increase Brand Recognition<\/title>\n<meta name=\"description\" content=\"We\u2019ve collated a number of options to help you brand your own products. 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