{"id":1649,"date":"2020-11-04T23:59:00","date_gmt":"2020-11-04T23:59:00","guid":{"rendered":"https:\/\/www.contrado.com\/blog\/?p=1649"},"modified":"2020-10-08T14:33:16","modified_gmt":"2020-10-08T14:33:16","slug":"how-to-set-up-a-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.contrado.com\/blog\/how-to-set-up-a-pop-up-store\/","title":{"rendered":"How to Set Up a Pop Up Store: Everything You Need to Know to Sell Your Brand"},"content":{"rendered":"\n

As an emerging designer, one of the best ways to get some sure-fire exposure is holding a pop up store. Whether you\u2019re selling printed clothing, accessories, art prints, or originals, showcasing your brand and presenting your talent is an effective way to market yourself. Gain sales, customer loyalty, and brand recognition with our simple guide on how to set up a pop up store.<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

What is a Designer Pop Up Store?<\/h2>\n\n\n\n

It sounds interesting\u2026 but what is a pop up store for? A designer pop up store is essentially a temporary shop (usually anywhere from one week to a couple of months long), where customers can come and check out an artists pieces in person and hopefully walk away with some brand new artwork or clothing. <\/p>\n\n\n\n

Holding a designer pop up store can attract a more extensive range of customers to your current work, especially if you\u2019re launching a whole new collection and want to start out with a bang and build some excitement. One of our artists\u00a0Karl Jouanni<\/a>\u00a0recently held a successful 3 week pop up in London to mark the opening of his clothing brand, \u2018Alive and More\u2019<\/a>. People were buzzing to check his work out after being teased with the product launch online, and business is pretty much booming.<\/p>\n\n\n\n

Choosing your stock<\/h2>\n\n\n\n

It\u2019s likely that if you\u2019re just starting out, your designer pop up store won\u2019t occupy a huge amount of space, so focus on showcasing the best of your brand and creating an aesthetic rather than having too much on show. Customers like to know what they\u2019re looking at as soon as they step into that store without having to rifle through tons of items. <\/p>\n\n\n\n

Choose your bestsellers as well as a varied range of products that can appeal to a wide audience \u2013 after all, you never know who\u2019s going to drop by. If you\u2019re selling clothing, accessories and prints make sure you display at least a few of each type so visitors get an idea of the full product range.<\/p>\n\n\n\n

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Sourcing your products<\/h2>\n\n\n\n

This can often be the tricky part \u2013 but it doesn\u2019t have to be. Buying or creating larger quantities of stock for your designer pop up store can sometimes hit the bank balance hard, but luckily Contrado offers wholesale discounts to artists who are buying in bulk for trade. Perfect to get your stock sorted for your new designer pop up store. <\/p>\n\n\n\n

If finance is an issue, Contrado also offers \u2018Klarna\u2019 which is a credit option that can be paid off following your big shop sales! It\u2019s super important to have a reliable and speedy supplier (particularly if you sell out of stock before your shop closes!), luckily, Contrado produces the majority of products ready for dispatch within 48 hours.<\/p>\n\n\n\n

Location, Location, Location<\/h2>\n\n\n\n

Phil Spencer said it first, but we know location is everything. Well not\u00a0everything<\/em>, but the location of your designer pop up store plays an enormous part in the footfall you\u2019ll get, and consequently your success. <\/p>\n\n\n\n

Known for up-and-coming fashion and artwork, huge amounts of foot traffic, and a buzzing social scene, cities are areas will be sure to bring in an incredible range of customers and get your shop on the map.<\/p>\n\n\n\n

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A Killer Display<\/strong><\/h2>\n\n\n\n

As an artist, you probably know how important visuals are \u2013 especially when making a first impression. Think of ways your shop can stand out amongst surrounding stores, even if it\u2019s downplaying the style so that your product selection attracts attention. <\/p>\n\n\n\n

Do you want a chic, minimal interior to reflect sleek designs and subtler colors? Or do you want to jazz up your brightly colored pieces even more by dressing your pop up store in funky textures and patterns? Will clothing be displayed on wooden rails for customers to rifle through, or folded and showcased on Perspex box platforms? The possibilities are infinite, but it\u2019s important to consider a display that will reflect and represent your brand as well as entice visitors to enter your pop up designer store.<\/p>\n\n\n\n

\"how<\/figure>\n\n\n\n

Build That Buzz<\/h2>\n\n\n\n

Promoting your pop up will contribute to its success in a HUGE way; get people excited a few weeks beforehand so that they keep it in mind. This can be done by creating an online counterpart and via social media promotion. Create an online store showcasing your printed products. Get people excited about seeing your work in person, and potentially building their own wish list! <\/p>\n\n\n\n

Social media is imperative; as a visual platform, Instagram is essential for attracting customers to your work and gaining a following. It\u2019s generally a good idea to post 1-2 times a day at peak times. Share new work, interesting details, and sneak peeks of your pop up shop for people to get a little preview. Check out our top\u00a0social media tips<\/a>\u00a0to get visitors enthusiastic before your launch.<\/p>\n\n\n\n

Another fun way to get those customers in is by hosting a launch night. On the evening prior to your opening, hold a launch party. Visitors can come and get a first look at your new collections, mingle, and get to know your brand. It can help increase awareness of your work as well as getting some all-important contacts knocking on the door.<\/p>\n\n\n\n

Keep Them Coming Back<\/h2>\n\n\n\n

It\u2019s possible a lot of customers will stumble across your store and not have time to shop. However, that doesn\u2019t mean they won\u2019t want to in the future. By creating an online store, they can shop at any time, even if they can\u2019t purchase at the event. Similarly, some people may have discovered your online store and want to check out your pieces in person. For that reason, it works both ways to fuel sales!<\/p>\n\n\n\n

Want to create your own digitally printed products to sell online, or for a future designer pop up store?<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

As an emerging designer, one of the best ways to get some sure-fire exposure is holding a pop up store. Whether you\u2019re selling printed clothing, accessories, art prints, or originals, showcasing your brand and presenting your talent is an effective way to market yourself. 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