{"id":2124,"date":"2021-05-14T15:25:21","date_gmt":"2021-05-14T15:25:21","guid":{"rendered":"https:\/\/www.contrado.com\/blog\/?p=2124"},"modified":"2021-06-16T11:01:11","modified_gmt":"2021-06-16T11:01:11","slug":"holiday-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.contrado.com\/blog\/holiday-marketing-strategies\/","title":{"rendered":"An Artists\u2019 Guide to Niche Holiday Marketing Strategies"},"content":{"rendered":"\n

Each calendar month brings another opportunity to market for various holidays. Whether you\u2019re starting your Christmas preparations early or searching for niche holidays to celebrate, there\u2019s plenty to do every day of the year.<\/p>\n\n\n\n

For the last few years, the online trend has been to celebrate seemingly random holidays, like National Pet Day or National Mimosa Day. While it might feel like every day is a holiday all the sudden, this can be great for small businesses and artists.<\/p>\n\n\n\n

Read on for our tips for finding holidays that will resonate with your audience and how to leverage these celebrations to promote your brand.<\/p>\n\n\n\n

What Speaks to Your Audience?<\/h2>\n\n\n\n

Marketing for different niche holidays throughout the year can be helpful, as customers are less likely to feel bombarded. Whereas the end of year holiday season typically comes with every brand amping up their marketing, customers won\u2019t be nearly as overwhelmed by other brands on National Coconut Day. This gives you a unique opportunity to capture their attention and hopefully win their business.<\/p>\n\n\n\n

Sit down and map out which holidays you intend to market for. There may be some obvious ones such as Christmas, Valentine\u2019s Day, or Mother\u2019s Day that you\u2019ll have on your list right away. If you want to tap into some lesser-known holidays, look for ones that are relevant to your brand and customers.<\/p>\n\n\n\n

For example, you might be an artist selling a line of sustainable t-shirts with your designs. In this case, you could add Earth Day and World Art Day to your list of holidays to market for. This can even give you an opportunity to talk about your unique selling points, so you can promote the sustainable aspects of your brand when Earth Day rolls around.<\/p>\n\n\n\n

Put yourself in the mind of your customer as well. What are some common trends within your audience? What interests do they share? If you can find a holiday that will speak to your brand and your customers at the same time, you\u2019ve got a winner.<\/p>\n\n\n\n

List of Holidays<\/h2>\n\n\n\n

To find out what lesser-known holidays are on the calendar, you can try looking at a National Day Calendar<\/a>. Browse through and write down any that you think would interest your audience or relate to your brand. If your art has a niche, such as pet portraits for example, you can jot down all of the pet related holidays like National Dog Day and National Cat Day.<\/p>\n\n\n\n

For artists and small businesses, here are some holidays that may speak to your brand:<\/p>\n\n\n\n