{"id":2191,"date":"2021-11-04T16:34:28","date_gmt":"2021-11-04T16:34:28","guid":{"rendered":"https:\/\/www.contrado.com\/blog\/?p=2191"},"modified":"2021-11-05T16:50:30","modified_gmt":"2021-11-05T16:50:30","slug":"drop-shipping-ads-for-beginners","status":"publish","type":"post","link":"https:\/\/www.contrado.com\/blog\/drop-shipping-ads-for-beginners\/","title":{"rendered":"Drop Shipping Ads for Beginners: Higher Profit, Lower Stress"},"content":{"rendered":"\n

Since its inception, drop shipping has made it easy for entrepreneurs to open businesses worldwide. If you can write a product description and have basic design skills, you can set up a fantastic website and start selling. The only issue is, once you have a store, how do you get the word out? How do you set up drop shipping ads that actually work? <\/p>\n\n\n\n

Indeed, marketing and advertising are where many drop-shippers fall short, missing out on incredible revenue. You might have a great business plan, but you can\u2019t do much if no one knows about it. How do you get your business out there and reach the right people? <\/p>\n\n\n\n

In this blog post, we\u2019ll show you that you don\u2019t need to be a marketing guru to finesse your drop shipping ads. You\u2019ll be happy to know it\u2019s even easier than you think! Don\u2019t believe us? Read on. <\/p>\n\n\n\n

How to Advertise Drop Shipping for Total Beginners <\/h2>\n\n\n\n

How you set up drop shipping advertising is completely dependent on the resources at your disposal. Luckily, you can do a lot with drop shipping ads even if you have very little. Do you have some nice photos? Can you edit a short clip? What about writing a great sales pitch? All of these things can produce great advertising. <\/p>\n\n\n\n

How to Prepare Your Drop Shipping Ads <\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

There are 3 things you need to bear in mind before you\u2019re advertising on ANY platform: <\/p>\n\n\n\n

1. Your target audience <\/strong><\/p>\n\n\n\n

Almost every advertising platform needs to know who you\u2019re advertising to. Have a think about who this could be. If you\u2019re a drop-shipper selling shoes, it won\u2019t help you much to advertise to people looking for shirts. The more target audiences you can identify, the better. <\/p>\n\n\n\n

2. Your campaign goals <\/strong><\/p>\n\n\n\n

What are you trying to gain from this campaign? It could be more sales, brand awareness, traffic, engagement, or even more followers? These things tell advertising platforms how to run your ad, and to who. They analyze users who frequently click on ads versus those who actually buy something. If you\u2019re looking for sales, the platform will run your drop shipping ads to people more likely to buy. <\/p>\n\n\n\n

3. Your keywords <\/strong><\/p>\n\n\n\n

Here\u2019s some technical jargon for you! In simple terms, keywords are words and phrases people enter into search engines to find something. Going with the example above, say you\u2019re a drop-shipper who sells shoes with a sunflower print. There are people searching for \u2018espadrilles with sunflowers\u2019 or some variation of the phrase. It\u2019s your job to know these phrases and target your campaigns accordingly. Read on to find out how. <\/p>\n\n\n\n

Once you\u2019ve got a clear vision for your campaign, how do you get it out there? What platforms should you run it on? Well, we\u2019ve got you covered. Check out our 6 ways to set up drop shipping ads below. <\/p>\n\n\n\n

Where to Advertise Drop Shipping? <\/h2>\n\n\n\n

1. Pay-per-click (PPC)<\/strong> <\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

With a massive amount of online advertising, it\u2019s no surprise that Google has its very own advertising system: \u2018pay-per-click\u2019 or PPC. Essentially, in this model of advertising, businesses pay a small fee each time someone clicks on their ad. The most popular form of PPC is sponsored search results. You know when you Google something and the first 3 results are sponsored businesses? That\u2019s PPC, and you can do it too. <\/p>\n\n\n\n

For this type of drop shipping ad, you won\u2019t need any images or videos, just some stellar copywriting and a budget. <\/p>\n\n\n\n

The way PPC works is by targeting keywords. Remember those? Now, a keyword like \u2018espadrilles with sunflowers\u2019 might be perfect for your business, but it\u2019s also incredibly specific, so not many people are likely to search that. You might find more search volume around a keyword like \u2018cute espadrilles\u2019, \u2018fashion espadrilles\u2019, and so on. <\/p>\n\n\n\n

Writing Your Drop Shipping Ads <\/h2>\n\n\n\n

Once you find appropriate keywords with good search volume, it\u2019s time to create an ad. Let\u2019s say you\u2019re targeting with the phrase \u2018cute espadrilles\u2019. The PPC ad will read something like this: <\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

See how the keyword is mentioned in both the title and description? This is how you target ads with a keyword. The problem is, if you\u2019re targeting these keywords, your competitors are likely to as well. <\/p>\n\n\n\n

Bidding  <\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

You and your competitors will all bid on these targeted keywords. So how do you ensure your ad shows up and gets clicks? You\u2019ll need to make sure these 4 things are in order: <\/p>\n\n\n\n

  1. Keyword relevance: <\/strong>how good is the ad itself? Is the keyword accurate to the product or service you\u2019re advertising? <\/li><\/ol>\n\n\n\n
    1. Landing page quality: <\/strong>when a customer clicks through, is the landing page relevant? Does it look good? Is the content persuasive and relevant? Is the call-to-action clear & what the customer searched for? <\/li><\/ol>\n\n\n\n
      1. Quality score: <\/strong>this is Google\u2019s rating of the quality\/relevance of your keywords, landing pages, and PPC campaigns. Better quality scores mean more clicks & less costs. <\/li><\/ol>\n\n\n\n
        1. Creative: <\/strong>it\u2019s necessary for your ad copy to create intrigue and stand out from your competitors. What unique selling points does your business offer? Fast delivery? High-quality? How does the ad stand out from others? <\/li><\/ol>\n\n\n\n

          If these 4 requirements are met, you\u2019ll be able to outbid your competitors and run successful PPC campaigns in no time.  <\/p>\n\n\n\n

          2. Facebook Ads<\/strong> <\/h2>\n\n\n\n
          \"\"\/<\/figure><\/div>\n\n\n\n

          Outside of PPC, social media is the most effective advertising tool to run drop shipping ads, and none compare to Facebook. Facebook is widely known as the most effective advertising platform because of its wide reach and variety of users. Clicks and conversions are higher on Facebook than any other social media channel. <\/p>\n\n\n\n

          Even if you don\u2019t use Facebook personally, it\u2019s an important advertising tool for your business. All Facebook drop shipping ads fall into 2 categories: photo or video. So, you\u2019ll need some great pictures or a snappy video to run successful ads on Facebook. <\/p>\n\n\n\n

          After you create an account, the Ads Manager is your hub for all Facebook advertising. There, you can set up, run, monitor, and create new ads. The structure of the Ads Manager is like a pyramid. <\/p>\n\n\n\n

          Pyramid of Drop Shipping Ads on Facebook: <\/strong><\/p>\n\n\n\n

          Top: Campaigns <\/p>\n\n\n\n

          Middle: Ad sets, which make up campaigns <\/p>\n\n\n\n

          Bottom: Ads, which make up ad sets & run actively on Facebook <\/p>\n\n\n\n

          So, for example, let\u2019s say you\u2019re running a campaign on your fantastic espadrilles! The entire campaign might be called something like \u2018Espadrilles Campaign\u2019. Your ad sets might be: \u2018High-quality espadrilles\u2019 where you focus on the quality, and \u2018Fashionable espadrilles\u2019 where you focus on the design. Within the \u2018High-quality espadrilles\u2019 ad set, you may have ads like the following: <\/p>\n\n\n\n

          \"\"\/<\/figure><\/div>\n\n\n\n

          3 Tips for Successful Drop Shipping Ads on Facebook <\/h2>\n\n\n\n
          \"\"\/<\/figure><\/div>\n\n\n\n

          Unlike PPC, you don\u2019t need to bid on keywords, but you do still need to bid on a placement over your competitors. Like PPC, there are a few traits to ensure your campaign is successful: <\/p>\n\n\n\n

          1. Know your objective<\/strong> <\/p>\n\n\n\n

          Because Facebook is a social media, your objective may or may not be sales-related. Maybe you want more followers or local awareness of your business. The objectives you could choose are as follows: brand awareness, local awareness, reach, traffic, engagement, app installs, video views, lead generation, conversions, product catalog sales, store traffic, or messages. <\/p>\n\n\n\n

          2. Target your ads based on interest<\/strong> <\/p>\n\n\n\n

          One unique aspect of Facebook drop shipping ads is you can target ads based on interest. Facebook likes are a goldmine for drop shipping advertising. An obvious example, if you\u2019re a travel accessory drop-shipper, is to target people with an interest in travel. Along with this, you could target people with an interest in different airlines, people who like various popular travel destinations, or users who like big name travel brands. <\/p>\n\n\n\n

          3. Make sure they\u2019re visually appealing<\/strong> <\/p>\n\n\n\n

          Unlike PPC, all Facebook ads are photo or video-based, so you need to feature one of these along with some copywriting. If you go the route of a photo-based ad, ensure that your unique selling points are mentioned (high quality, fashionable prints, made of canvas fabric, etc.) and the call to action is clear. The call to action could be \u2018Shop now!\u2019, \u2018Browse espadrilles\u2019, \u2018Learn more\u2019 or something similar. <\/p>\n\n\n\n

          Other Things to Know About Facebook Ads<\/strong> <\/h2>\n\n\n\n
          \"\"\/<\/figure><\/div>\n\n\n\n

          If you\u2019re developing a photo or video ad for Facebook, you can use it for Instagram too! Instagram is included in Facebook\u2019s Ad Manager, so you can easily run ads on both platforms with one tool. If you\u2019re on the fence about learning some graphic design skills, it might be worth the investment. One ad can go a long way. <\/p>\n\n\n\n

          Plus, the world of Facebook advertising extends even beyond ads! Many drop-shippers take advantage of Facebook groups and forums to promote their product. Facebook groups are steadily rising in popularity. They\u2019re private communities full of people who share a common interest. The communal, safe environment a Facebook group creates is the perfect breeding ground for customers sharing word-of-mouth. <\/p>\n\n\n\n

          If you\u2019re a small business owner, it\u2019s worth finding groups that are relevant to your business. Like an espadrilles enthusiast group. Or create your own! <\/p>\n\n\n\n

          3. Instagram Ads<\/strong> <\/h2>\n\n\n\n
          \"\"\/<\/figure>\n\n\n\n

          Another great advertising platform for drop shipping ads, Instagram is great for engagement: even with a small audience, you\u2019re likely to still get likes, comments, follows, views, and so on. Instagram is a fantastic tool for brand identity, brand awareness, and cultivating a community. And, thanks to product tagging and the new in-app Shop tab, your followers can get from ad to check out in just a few taps. <\/p>\n\n\n\n

          Before these features, drop shipping advertising on Instagram was limited to influencer marketing with sponsored posts. This is still prevalent on the app, but its drawbacks can often outweigh any benefits. It requires negotiating, is often expensive, and influencers are not held accountable if they don\u2019t deliver. <\/p>\n\n\n\n

          But now, by using Facebook\u2019s self-serve advertising platform, anyone can learn to run Instagram ads directly from their account. Like Facebook, Instagram utilizes visual advertising, so you\u2019ll need images and videos to create ads for Instagram\u2019s platform. There are 5 types of Instagram drop shipping ads. <\/p>\n\n\n\n

          Instagram Ad Types <\/h2>\n\n\n\n
          \"\"\/<\/figure><\/div>\n\n\n\n

          1. Photo ads<\/strong> <\/p>\n\n\n\n

          The simplest of Instagram ads, this type of advertisement only requires a single photo. These can be in landscape, portrait, or square orientation. Businesses often feature a single product in a photo ad and link it to the product page. An effective, simple sales segway from ad to checkout. <\/p>\n\n\n\n

          2. Video ads<\/strong> <\/p>\n\n\n\n

          Instagram video ads can be up to 60 seconds long in either square or landscape orientation. Like the photo ad, it features a single video. Businesses often use a split-screen that is partially video and partially text to promote memberships, deals, or an in-depth view of a single product. <\/p>\n\n\n\n

          3. Carousel ads<\/strong> <\/p>\n\n\n\n

          These can have anywhere between 2 to 10 images and\/or videos that users can swipe through. Each image or video has its own caption that changes with each swipe. Carousel ads are great for featuring your product range or different versions of one product. Each image or video has a call to action at the bottom. <\/p>\n\n\n\n

          4. Slideshow ads<\/strong> <\/p>\n\n\n\n

          Like video ads, slideshow ads, appear as a video in the user\u2019s feed. The difference is that slideshow ads feature a series of still images that play as a video, similar to a slideshow. You can add text and audio to your slideshow ads to make them even more engaging. They have similar benefits to carousel ads. <\/p>\n\n\n\n

          5. Story ads<\/strong> <\/p>\n\n\n\n

          These are the newest kind of Instagram drop shipping ads, which play as a user scrolls between stories. Businesses can share \u2018self-destructing\u2019 photos or videos that last for a limited amount of time, and disappear to the next story in the queue. Story ads are placed strategically between stories from the user\u2019s following, so appear more friendly and local. They are great for building brand awareness and ad recall. <\/p>\n\n\n\n

          You can run Instagram ads on the same platform as Facebook: your Ads Manager. Once you\u2019ve mastered Facebook advertising, move onto Instagram next! <\/p>\n\n\n\n

          4. Twitter Ads <\/h2>\n\n\n\n
          \"\"\/<\/figure><\/div>\n\n\n\n

          Twitter exists in a league of its own with advertising. Unlike Instagram, it is not linked to Facebook\u2019s Ad Manager, so it has a unique advertising atmosphere. Like Instagram, Twitter is great for building brand awareness, identity, and community with your customers. Twitter is also a great tool for influencer marketing. <\/p>\n\n\n\n

          Here are some of the ways you can run drop shipping ads on Twitter: <\/p>\n\n\n\n

          1. Sponsored tweets:<\/strong> you can pay popular accounts to tweet about your business or product & link back to you. <\/li><\/ol>\n\n\n\n
            1. Twitter card:<\/strong> this tool tweets an ad consisting of an image & call to action. When people click this, their name and email are saved so you can compile a mailing list. <\/li><\/ol>\n\n\n\n
              1. Campaigns:<\/strong> similar to Instagram and Facebook, you can run ads on Twitter as part of a campaign using images and videos. You set a budget for how much you\u2019d like to spend and a timeframe for how long the ad will run. <\/li><\/ol>\n\n\n\n
                1. Advanced Search: <\/strong>this tool allows businesses to search for topics that people are talking about. This way, businesses can join the conversation, catch people\u2019s attention, and increase their following and engagement. <\/li><\/ol>\n\n\n\n

                  For a complete list of how to advertise on Twitter, check out our blog post about Making Money on Twitter<\/a>. <\/p>\n\n\n\n

                  5. YouTube Ads<\/strong> <\/h2>\n\n\n\n
                  \"\"\/<\/figure><\/div>\n\n\n\n

                  The grand finale: YouTube drop shipping ads! These ads are the most expensive and require the most expertise to run, but they\u2019re still worth knowing about as a small business owner. As your business grows, more advertising possibilities open up, and YouTube ads are one of them. <\/p>\n\n\n\n

                  Video advertisements are a proven method of gaining revenue, and YouTube ads perform best by far. The amount of daily YouTube visitors is the main reason why it\u2019s so expensive, and also the way you advertise is completely different. <\/p>\n\n\n\n

                  Bidding <\/h2>\n\n\n\n
                  \"\"\/<\/figure><\/div>\n\n\n\n

                  YouTube ads use a bidding system like other advertising platforms, but it\u2019s completely based on your campaign\u2019s objective. You either pay the cost-per-view (CPV) or cost-per-acquisition (CPA). Acquisition takes into consideration the traffic generated & revenue produced by the ad. There are 4 types: <\/p>\n\n\n\n

                  • Leads campaigns<\/strong> (to generate leads & sign-ups \u2013 great for subscription services) \u2013 CPA <\/li>
                  • Brand awareness and reach<\/strong> (to generate awareness of your business or new product) \u2013 CPV <\/li>
                  • Product and brand consideration campaigns<\/strong> (to generate awareness of your products and niche) \u2013 CPV <\/li>
                  • Website traffic campaigns<\/strong> (to generate more visits to your website) \u2013 CPA <\/li><\/ul>\n\n\n\n

                    Types of YouTube Drop Shipping Ads <\/h2>\n\n\n\n
                    \"\"\/<\/figure><\/div>\n\n\n\n

                    Once you know your campaign\u2019s objective, there are 5 different ads you can run: bumper, pre-roll, TrueView, overlay, and sponsored cards. The first three are all ads that play before, during, or after a YouTube video. Short, un-skippable ads are either bumper or pre-roll, whereas longer, skippable videos are normally TrueView. <\/p>\n\n\n\n

                    Then you have overlay ads and sponsored cards. Overlay ads are those little banners that display at the bottom of YouTube videos. Sponsored cards exist in the little \u2018i\u2019 icon on the top right-hand side of a YouTube video. If a product of yours is mentioned in a YouTube video, the viewer can click the \u2018i\u2019 icon and immediately start browsing that product and similar ones, too. <\/p>\n\n\n\n

                    YouTube drop shipping advertising is a vast, complex world, but when done correctly can produce massive results. Once you\u2019ve got the funds to spend on advertising, YouTube ads can take your business to the next level. <\/p>\n\n\n\n

                    How to Advertise Drop Shipping: The Complete Guide <\/h2>\n\n\n\n
                    \"\"\/<\/figure><\/div>\n\n\n\n

                    And now you know everything you need to know about drop shipping advertising. It\u2019s a fine art, and the only way to improve is to get started and continuously tweak your campaigns. Trial and error is the best method for producing successful drop shipping ads. <\/p>\n\n\n\n

                    And, whether you\u2019re a drop-shipper selling shoes, travel accessories, homeware, or t-shirts, you can expand your product range for free with amazing quality items using Contrado\u2019s drop shipping service. We\u2019re a print-on-demand company with 450+ products to choose from, but we\u2019re a bit different from other drop shipping services. Click below to learn more. <\/p>\n\n\n\n

                    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

                    Since its inception, drop shipping has made it easy for entrepreneurs to open businesses worldwide. If you can write a product description and have basic design skills, you can set up a fantastic website and start selling. The only issue is, once you have a store, how do you get the word out? 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