The collection C-LYF is inspired by Billie's dream to be a mermaid and her love for Moroccan textiles. On a trip to Marrakech she took influences from the Moroccan patterns and fused this with her sea life inspiration. Billie took inspiration from Lewis Carrol's 'Alice in Wonderland' by creating her own lost girl called Luna who came across these futuristic magical creatures in a Moroccan underwater world. These creatures then became inspiration behind each look and texture. Adding traditional techniques into fashion, by making them contemporary, the brand attempts to break boundaries within the textile industry, bringing Billie's dreams and fantasies alive through her garments.
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